This month?s Salem Business Journal has an article about home selling in 2011 and features our home staging company, Creative Concepts! ?Woo hoo! ?Thanks Salem Business Journal!!
Here?s the link to the article (top of page 5) and it is also reprinted below. ?(I also just had to throw in a couple of photos from a recent job we did in Monmouth. ?Was on the market without any offers for several months ? had an offer the first weekend once it was updated and staged.)
Home-staging ?A Selling Strategy for 2011
In 2011, the deck seems stacked against?home sellers.
living room before home staging by Creative Concepts
Lower prices, longer days?on market, lots of competition and fewer?buyers make the days of putting out a??for sale? sign and receiving a quick offer?a faded memory. One real estate expert?recently summed up the Oregon real?estate market as a ?price war and a beauty?contest?. Not only do buyers expect to?find a house that is a bargain, but one?that they can fall in love with, as well.?How can home sellers level the playing?field and get their home sold quicker and?for top dollar?
More people are turning to?home-staging and finding it the strategy?that works.The concept of home-staging is simple: ?improving a home to appeal to the?highest number of potential buyers. Make?it a welcoming, attractive product. Sellers?often overlook flaws that are potential?red flags to buyers and underestimate?how people will react to their d?cor, paint?choices or clutter. ?Based on research by real estate agents,?home-staging can reduce a listing?s time?on the market by one third to half, and?may sell for even more than an empty?home or one that is not properly staged.
Home-staging professionals bring?an objective eye to a home and use a?combination of interior design and home?improvement expertise to ensure a home?will show to its best advantage. More than?cleaning, clearing clutter or adding d?cor;?professional staging targets home buyers?emotions and draws them in, and it?s a?strategy that works. Within ten seconds?of entering a home, buyers form a strong?impression ? and if it isn?t ?wow ? I love?this house?, they?ll be moving on to view?the next listing.A local staging company, Creative?Concepts ? Home-staging and?Contracting recently analyzed their?statistics for a four week period in April?2011. Thirteen homes were staged, priced?from $130,000 to $700,000. At the end?of that four-week period, six of these?properties were under contract. Five of the?houses staged during this period had been?staged 12 days or less when the data was?compiled.
living room after home staging by Creative Concepts of Salem Oregon
The Creative Concepts tagline?is ?You can?t change market conditions,?the competition or your location. We?can help you change the presentation?of your home?. Creative Concepts offers?consultations, staging props and advice?to dozens of home-sellers every week ??often with amazing results. The goal of?Creative Concepts is to transform the?ordinary to extraordinary ? taking a?home from looking ?lived in? to ?longed?for?.
Their best advice for home sellers??Listen to real estate professionals.?Successful home-selling is based on?presentation and price? states Margaret?Oscilia, owner and professional stager?with Creative Concepts. ?If sellers price?their home as recommended and stage?it professionally, they will beat the odds?and sell their home much quicker. We?ve?staged homes that have languished on?the market for over a year and had them?sell within two weeks. By entering the?market at the right price and perfect?presentation, sellers can offer a product?that portrays the best value and lifestyle ??one that captures home buyer?s attention?and hearts!
Professional Home Staging by Creative Concepts
Want more tips or ideas on homestaging? ?Check out the website?and blog for Creative Concepts at?CreativeConceptsAndContracting.com or?email Margaret at stagingoregon@gmail.com.
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